John Cerney: California's Roadside Rockwell

If you have the opportunity to travel through California's beautiful Salinas Valley on state highway 101 take a short detour on highway 68 toward Monterey from downtown Salinas. Just west of town you'll come upon some of the world's most fertile farmland dotted with giant, billboard-sized cutout workers in the fields. They are the work of John Cerney, a local artist whose love of America's agricultural heritage led him to dedicate his life to saluting the farmers and field hands of California and the nation's heartland. This is where it all began for John twenty years ago when he created an oversized roadside mural of a truck loaded with produce and was paid by packinghouses whose labels appeared on boxes on the painted truck.

Today John Cerney has more work than he can handle and his 24-foot tall lifelike creations are beginning to spread to farms across the Midwest.

Here's John, himself, explaining his work, his passion and how he is quickly becoming America's Roadside Rockwell.

For more information visit John Cerney's website: www.johncerney.com/